Elton John for Chopard - avaliable at watchcentre

Elton John's new chronograph by Chopard

He can be a flamboyant dresser, with a taste for polka-dotted suits and crystal-covered shoes.

So what would be the result when Elton John turned his hand to watches?

Happily, the designs are as classic and enduring as the singer’s melodies.

The Elton John watch collection by
Chopard was born several years after John and Chopard co-president Caroline Gruosi-Scheufele met at the 2000 Cannes Film Festival.

The newest addition to the collection is a self-winding mechanical chronograph offered in stainless steel, or 18K white or rose gold.

Some are lavishly paved in diamonds or combined with sapphires, rubies and emeralds, or yellow, pink or black diamonds. Each dial co-ordinates with the gems set around it or comes in a white or grey-rosé mother-of-pearl. Straps are offered in black, brown or pink alligator. All watches are signed limited editions.

The Elton John chronograph was created in collaboration with Gruosi-Scheufele, who is a loyal supporter of the singer’s Aids Fund. A percentage of the sale of all Elton John Chopard watches goes to the cause.

Chopard also partners in John’s annual White Tie & Tiara Ball, held this year in June. During the evening’s auction, 12 Elton John Chopard chronographs were included in treasure boxes along with Jimmy Choo and Lanvin shoes, a Net Jet flight, or luxury spa treatments. Each box sold for £30,000. And one of the purchasers received an extra-special surprise – a watch set with diamonds.

 “I am very happy that we have together created a really bold and powerful timepiece,” John remarked of the 42 mm watches in a press release. “Despite the larger size, the case is beautifully formed to fit the wrist, and comfortable to wear. The options of either white gold or rose gold really give each watch edition a very distinctive character.

“Personally, of course, I love the jeweled watches from our collection – with a choice of white diamonds or coloured jewels to fit every taste.”

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