Tag heuer unveils 'Apollo' for Basel 2011

March 23
Tag heuer unveils 'Apollo' for Basel 2011

Here at watchcentre.com, we are very excited about the launch of TAG Heuer's top-secret new watch, code named 'Apollo Project,' due to be unveiled today.

The new launch has been described by TAG Heuer’s President & CEO Jean-Christophe Babin as "TAG Heuer’s most radical, out-of-the-box, totally mind-blowing innovation to date," and will be unveiled on Facebook.

The new launch will celebrate a groundbreaking innovation in ultra high-frequency timepiece technology and Facebook fans of the legendary Swiss brand have a front-row view.

Babin said: "We’ve had the Apollo Project - a code name - under wraps for months," said Jean Christophe Babin, who will field questions at the end of the conference from Facebook fans and the Baselworld journalists in attendance. "It’s our most closely guarded secret ever. Now it’s time to take the lid off. Doing so live online gives us an opportunity for interaction with TAG Heuer watch owners, collectors and enthusiasts everywhere."

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