Rolex Daytona

The Rolex Daytona: An Iconic Racing Watch

Since its launch in 1963, the Rolex Cosmograph Daytona has become one of the most recognisable and sought-after luxury watches in the world. Originally developed with professional racing drivers in mind, the Daytona is known for its precision, durability, and unmistakable design. Its standout features include a tachymeter bezel for measuring speed and screw-down chronograph pushers, which enhance both performance and waterproofness. The watch is powered by Rolex’s in-house calibre 4130 movement, which is self-winding and known for its reliability under a range of conditions, including temperature fluctuations and shocks. With the ability to measure speeds in miles or kilometres per hour, the Daytona remains a benchmark for motorsport-inspired timekeeping.

A Brief History

The Daytona takes its name from Daytona Beach, Florida, a hub for land speed records and home to the Daytona International Speedway. Rolex’s connection to motorsport dates back to the early 20th century, but the first watch to bear the Daytona name was the reference 6239, released in 1963. Initially, only models sold in the U.S. featured the “Daytona” label in red on the dial - a feature that would later become standard across all markets. Earlier chronographs produced by Rolex in the 1930s and the early '60s are now known as Pre-Daytonas and are highly collectable.

Over the years, the Daytona has evolved through three generations

Manual-wind models (Valjoux-based) through the 1960s–1980s

Automatic Zenith-powered Daytonas (1988–2000)

The modern in-house movement era, starting in 2000, featuring six-digit references

For a comprehensive overview of Daytona models and reference numbers, refer to our Rolex Daytona Models and Reference Numbers guide.

Rolex Daytona Prices

As of 2025, pre-owned Rolex Daytona watches typically start at around £22,000 for early steel automatic models. Prices rise significantly depending on reference, material, and rarity.

Here’s an overview of key models and their current price ranges:

Cosmograph Daytona Ref. 116500LN (Ceramic bezel, steel): from around £22,000 - £42,000

Ref. 116520 (predecessor with steel bezel): ranges from £20,000 - £36,000, depending on condition

Zenith-era Daytonas (e.g. Ref. 16520): from £24,000 - £40,000+

Vintage models (e.g. Ref. 6263, 6265): from £60,000, with rare variants into six figures

Daytona 6265 in yellow gold (1980s): can reach up to £135,000, particularly in excellent condition

Prices for all Daytonas have remained strong due to limited supply and global demand, especially for stainless steel references.

Famous Wearers: The Paul Newman Daytona

One of the most famous Daytona owners was actor and racing enthusiast Paul Newman, whose Ref. 6239 with a white exotic dial became known as the Paul Newman Daytona. Though not officially endorsed by Rolex, Newman’s regular use of the watch helped elevate its status among collectors. The actual watch worn by Newman, engraved by his wife Joanne Woodward with the words “Drive Carefully,” was sold at auction in 2021 for $17.8 million, making it one of the most expensive watches ever sold. Learn more in our In-Depth Guide to the Paul Newman Rolex Daytona.

The Rolex Daytona as an Investment

The Daytona's enduring popularity and limited production contribute to its strong investment potential. Models like the 116500LN and vintage references have shown consistent value appreciation. Collectors often seek out variants in stainless steel, gold, and platinum, with some special editions, like the Rolex Rainbow Daytona, commanding premium prices.
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Daytona

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